Although images can add an artistic feel to your site, it takes videos to add a level of dynamism to the same. Nearly all video format’s, however, degrade a site’s performance significantly because of the massive amounts of time required for them to load. The disproportionate bandwidth they consume can also prove to be a deterrent for a majority of the visitors.
Experienced outsourcing organizations accepted this issue and developed a solution in the form of GIF animations. Unlike videos, GIF animations have pretty tiny file sizes and are designed for the Internet. They can show anything a regular animation can, but consume insignificant bandwidth, enabling you to add animation to your sites without affecting its performance.